5 ways to digitally transform your small business
Digital transformation is no longer limited to giants like Amazon. The changing consumer behaviours and increasingly competitive market have forced small businesses to transform digitally or drop into the abyss of obsolescence.
According to Forbes, 70% of businesses already have a digital strategy or working on one. If you’re still wondering how to get started, here are 5 practical ways to do so.
1. Embrace digital marketing tools
Ditch the old-school mail-in flyer and turn to the internet for your marketing needs. After all, 59% of the world population are connected to the internet.
For a start, create a website for your business, or upgrade an existing one to reflect your brand, values, and establish your online presence. You can then run advertisements or work on an SEO strategy to drive leads to your business.
You ought to be on social media platforms if that’s where your customers are spending their time. Connect, and engage with them to build trust and brand loyalty. Take advantage of video marketing as it’s believed to deliver the greatest returns.
2. Shift to a remote working space
Working from home has become the norm for so many people around the world and many companies are switching to working remotely permanently instead of working from home as an emergency situation only.
Common worries such as productivity drop and team communication are no longer an issue with the vast numbers of tools that empower remote working.
For example, Slack is an excellent platform for your team to collaborate on. Project planning tools like Asana and Trello are great for delegating tasks and ensuring that the team is working towards common goals. Cloud is the way to go for collaborative projects and for storing a company’s core files and database.
3. Automate repetitive business processes
If you’re still printing invoices from spreadsheets and manually mailing them to the customers, you need a serious automation makeover. Take advantage of the various billing software available and substitute repetitive processes with digital solutions.
Business process automation helps increase efficiency, reduce mistakes, and, ultimately, lower the cost of operation for your business. Therefore, digitizing individual processes of your business and integrate them with AI technologies like hybrid-cloud computing is a winning strategy to remain up to date and competitive.
4. Make data-driven decisions
“Should the business pursue an aggressive expansion plan?”
“Am I hiring the right candidate?”
Small business owners juggle with hundreds of such questions each day. Instead of relying on gut feeling, which may sometimes be wrong, leverage big data analytics to make better decisions.
As businesses become digitized, data is collected at various points of operation. Whether internally or externally-sourced, data can be used to analyze and predict outcomes in the decision-making process.
5. Connect with an experienced consultant
It’s easy to get overwhelmed with increasing your business presence online. More so when you’re not tech-savvy, and you can’t afford to take your eyes off your business.
In most cases, small business owners are better off to engage the services of an experienced IT consultant. The experience of dealing with small businesses will be handy, as each has unique needs, and there isn’t a one-size-fits-all solution.
Small businesses may operate on a tight budget. Therefore, the consultant ought to prioritize areas where digitization will lead to the highest ROI.
The brutal truth about digital transformation is that your business will be wiped out from the industry if you’re not hopping on the bus.
Download our Whitepaper to get more insights or talk to our experts on how your business can stay ahead by tapping into the latest digital technologies.